Academic
This is a full and in-depth review of all my academic experience. Since I have often kept a foot in the academy and another in the business world, this section also includes some business presentations and lectures offered in various trade organizations and other settings.
Courses
Undergraduate
Bachelor Degree in Journalism, 1988
University of São Paulo
School of Communications & Arts / ECA-USP
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Journalism Courses
An article on Veja SP in 1990 commented it was harder to enter ECA than Medical School at the University of São Paulo and ECA launched the career of many important media executives in the country at the time.
Graduate
Master degree in Telecommunication Management, 1993
Michigan State University
Dept. of Telecommunications
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Telecommunication courses
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Thesis
Doctoral degree in Mass Media, 2001
Michigan State University
Mass Media Ph.D. Program/
MBA equivalent with a concentration in International Marketing
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Mass Media / MBA courses
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Dissertation
Other Courses & Seminars
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2005. University of Phoenix Faculty Training for Leading Teamwork Discussions. Fort Lauderdale, FL
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2002. WGBH Leadership Training Program. Boston, MA
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2001. Nielsen Ratings. In-house training for new broadcast networks. Dunedin, FL
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1997. American Marketing Association Basic Supervision training. Ft. Lauderdale, FL
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1989. Desktop Publishing with Macintosh. Internal training by Abril Publishers. São Paulo / Brazil
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1989. The Abril Way. Preparatory recruiting course for joining the magazine publishing business. São Paulo / Brazil
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1988. Videoclinic. Training series by Panasonic, Sony, Fuji and TV Bandeirantes. São Paulo / Brazil
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1988. New Communication Technologies. Seminar by Joseph Straubhaar/MSU, guest lecturer Journalism Dept/USP. São Paulo / Brazil
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1988. O que é a Lei Sarney. Seminar promoted by ABERJE/IOB. São Paulo / Brazil
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1988. Relational Databases. Seminar promoted by Sinergia/Digirede. São Paulo / Brazil
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1987. A Experiência do Jornal Ultima Hora. Seminar by reporter Ronildo Leite promoted by Journalism Dept/USP. São Paulo / Brazil
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1987. The Stock Market. Seminar promoted by National Association of Traders. São Paulo / Brazil
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1987. Diálogo Profissional com Carlos Nascimento/Globo. Seminar promoted by Journalism Dept/USP. São Paulo / Brazil
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1987. Impressões do Brasil: A História da Imprensa. Seminar promoted by Sharp Brasil. São Paulo / Brazil
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1987. Debt & Development. Seminar by John Kenneth Galbraith promoted by Rhodia and Exame Magazine. São Paulo / Brazil
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1986. III Mix de Comunicação e Marketing. Conference promoted by Ass. Paulista de Propaganda. São Paulo / Brazil
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1986. Vídeo Brasil – Programa Especial de Estudos de Comunicação. Seminar promoted by MPM/APP. São Paulo / Brazil
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1985-86. XII and XIII Semana de Estudos de Jornalismo. Seminar series promoted by Journalism Dept/USP. Included separate seminars on Public Relations (Assessoria de Imprensa), Information Ethics and Use of Video by Civil Groups. São Paulo / Brazil
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1985. Video & Sound. A Sharp & BASF Brasil Technical Training Seminar. São Paulo / Brazil